Pipeline while you build.

Most founders spend the first year figuring out why outbound isn't producing. We skip that part. We're generating pipeline from day one while the playbook, sequences, and tech get built in parallel.

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Why Outbound Fails at the Early Stage

The Stats Nobody Talks About

Every founder we talk to says the same thing — we tried a BDR, we tried an agency, nothing produced. That's not a coincidence. It's a structural problem.

BDR Failure Rate
80%
of early-stage BDR functions fail within the first year
Turnover
40%
BDR turnover rate in year one — before they're even ramped
Time Wasted
6–8mo
before founders realize the outbound motion isn't working
The Real Cost
1–2yr
of minimal pipeline before everything has to be rebuilt
The Problem

The Pattern That Keeps Repeating

Most founders approach outbound the same way — and it fails the same way every time. A junior BDR can make calls, but building the strategy, the infrastructure, the processes that make it repeatable? That's a completely different skill set.

MISTAKE 01
Hire a Cheap Founding BDR
They're expected to build and run the entire outbound program from scratch. They've never done it before. Activity goes up but results don't follow. No strategy, no repeatable process, messy data. A BDR's job is to run the system — not build it.
6–8 months later — inconsistent results, no process, back to square one
MISTAKE 02
Pivot to an Outsourced Agency
Junior reps juggling 5 clients at once, generic playbooks not built around your business. Looks like a solution on paper. In reality it's the same problem with a different price tag. They're running the same motion they ran for the last 10 companies.
Same outcome — volume with no results, budget wasted
THE RESULT
1–2 Years Pass With Minimal Pipeline
Most founders don't realize how much time and budget they've burned until it's too late. Everything needs to be rebuilt from scratch. The worst part isn't the money — it's the 12 months of momentum you'll never get back.
Less time, less budget, same problem — still unsolved

All because founders don't want to invest more upfront to do it right. But the alternative is finding out a year from now that you have minimal pipeline and everything has to be rebuilt anyway. We fix this from the start.

Who We Are

A BDR Leader on Demand

Stingray Venture Partners is a boutique BDR firm built exclusively for seed through Series B startups. Every engagement is led by our founder Michael Lima — 10 years building global BDR programs from zero to $100M in pipeline across healthtech, martech, fintech, dev tools, and more. We bridge the gap between management and IC, building your entire outbound strategy and executing it at the same time. You get the expertise of a senior BDR leader and the execution of a full-time rep — same person, same team, from day one.

Boutique
Select clients at a time. Every project gets full attention, start to finish. You're never just another account.
Founder-Led
Michael personally leads every engagement. No handoffs. No junior reps. Ever.
Full-Time
Not advisory. Fully embedded during the engagement. Full-time work hours — you get everything.
Seed to Series B
Built exclusively for early stage. We know what this stage needs and how to move fast.
Three Ways We Work With You

Pick Your Scenario

Every engagement starts with a conversation about where you are. Whether you're building from scratch, turning something around, or ready to fully outsource — we have a path for you.

Founding BDR
Building Outbound from Scratch
Best for: Pre-sales / Hiring First BDR

You're hiring a founding BDR or want to kick off outbound — but you don't want to build on sand and start over in 6 months. We come in first, build the entire outbound foundation, and generate pipeline while your future hire steps into a system that actually works.

Pre-sales or early sales motion
About to make your first BDR hire
Need pipeline to test product market fit
Underperforming Team
Turning Around an Underperforming Team
Best for: Existing BDR Team Not Producing

You have a BDR team but it's not producing the way you expected. We come in, diagnose what's actually broken — messaging, process, tools, management, all of it — and turn it around. We fix the root cause, not just the surface symptoms.

BDR team inconsistently producing
No visibility into what's broken
Tried agencies — didn't work
GTM Build & Execute
We Source It. We Close It.
Best for: You want it fully outsourced

You want to completely outsource your go-to-market motion. We build and run it for you — BDRs sourcing, an AE closing, the full sales cycle as an extension of your team. We pull from our deep talent pool of top 1% BDRs and AEs who've worked through our system.

No time to hire and build a sales team
Want a full revenue team plugged in fast
Need both pipeline and closed deals

Build outbound the right way.

30 minutes with Michael. He'll look at your setup and tell you exactly what needs to happen - no pitch, just clarity.

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