Every founder we talk to wants to know one thing — does this actually work? Here's the proof.
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We don't ask you to take our word for it. Here's what the numbers look like when we come in and do the work.
Sword Health had a 25-rep BDR organization that had been underperforming for over 7 months. The team was generating activity — calls were being made, emails were going out — but pipeline wasn't growing. Leadership knew something was broken but couldn't pinpoint exactly what. After 7 months of stalled results sitting at $9.27M in BDR-sourced pipeline, they brought us in.
The diagnosis was clear within the first few weeks: the team was optimizing for volume over quality. Meetings were being set but not converting. The ICP was too broad, qualification was inconsistent, and there was no enterprise focus despite the product being positioned for that market. The messaging wasn't resonating, and the reps didn't have the infrastructure — talk tracks, sequences, or clear qualification criteria — to support consistent performance.
We rebuilt the entire outbound motion from the ground up. New ICP definition, new messaging framework, tighter qualification standards, an enterprise-first focus, and cold calling at the center of the outreach strategy. We worked directly with the reps, rebuilt their sequences, and retrained the team on how to qualify properly and have better conversations. Within weeks, the numbers started moving.
By the end of the 6-month engagement, the team had gone from 126 meetings set to 1,308. Pipeline grew from $9.27M to $70M+. Enterprise pipeline mix went from 34% to 78%. The organization was on a clear trajectory well past $100M.
| Metric | Before | After | Change |
|---|---|---|---|
| Meetings Set | 126 | 1,308 | +938% |
| Meetings Held | 60 | 779 | +1,198% |
| Hold Rate | 48% | 60% | +12 pts |
| SQOs Created | 22 | 130 | +491% |
| BDR-Sourced Pipeline | $9.27M | $70M+ | +655% |
| Pipeline per Rep | $545K | $2.89M | +430% |
| Enterprise % of Pipeline | 34% | 78% | +44 pts |
| % Opps Reaching Stage 2+ | 51% | 72% | +21 pts |
| Closed-Won Revenue (BDR-Sourced) | $61K | $1.6M | +$1.54M |
| Avg Deal Size (BDR-Sourced) | $421K | $445K | +6% |
| Meeting → SQO Conversion | 37% | 26% | Tightened qualification — higher quality opps entering pipeline |
Pipeline growth was driven by higher-quality opportunities and increased leverage per rep — not just headcount expansion. The shift to an enterprise-first motion, combined with tighter qualification and a cold calling-led outreach strategy, compounded across the entire org. The team didn't just produce more — they produced better.
Bem.ai came to us with nothing. No outbound motion, no BDR team, no sequences, no ICP definition, no tech stack — and no pipeline. They had a strong product and a clear market, but zero infrastructure to go out and find it. The founders were running sales personally, which wasn't scalable, and they needed to build something real before they could grow.
We came in solo and started from zero. In the first two weeks, we defined the ICP, built the messaging framework, set up the tech stack, and started cold calling. We didn't wait for everything to be perfect before picking up the phone — we were generating conversations while building the foundation underneath it at the same time.
Within 30 days we had meetings on the calendar. Within 60 days, pipeline was building consistently. By the end of month three, Bem.ai had gone from $0 in BDR-sourced pipeline to $25M — with a fully documented playbook, active sequences, a reporting setup, and a clear system ready to hand off.
At the end of the engagement, we didn't just leave them with a deck. We brought in top-performing BDRs from our talent pool — people who had worked through our system across previous engagements — onboarded them into everything we built, and handed off a fully running outbound function. The founders walked away with a team, a system, and a pipeline they owned entirely.
| Deliverable | Details | Status |
|---|---|---|
| ICP Definition | Ideal customer profile, buyer personas, firmographic and technographic targeting criteria | ✓ Delivered |
| Outbound Messaging | Email sequences, cold call talk tracks, LinkedIn templates, objection handling guides | ✓ Delivered |
| Tech Stack | CRM setup, sequencing tool, intent data, dialer — fully configured and running | ✓ Delivered |
| Reporting & Dashboards | Activity metrics, pipeline tracking, conversion reporting — full visibility from day one | ✓ Delivered |
| Cold Calling Motion | Human-first, cold calling led outreach — phones from week one, signal-based targeting | ✓ Running Week 1 |
| BDR Talent Placement | Top-performing BDRs from our talent pool placed and onboarded at handoff | ✓ Onboarded |
| Full Playbook Handoff | Documented system handed to the team — founders own everything, no dependency on us | ✓ Complete |
| Pipeline Generated | $0 to $25M in BDR-sourced pipeline over the 3-month engagement | $25M |
This is what it looks like when you build it right the first time. No ramp period, no figuring it out, no rebuilding from scratch 6 months later. $0 to $25M in pipeline in 3 months — and a team that can run it without us.
